Today as I was taking some photos for my own listings, and I thought about putting up some pointers that I’ve learned while I’ve been in the Poshrelm. Now if you know me and follow me on Poshmark you’ve probably thanked me for sharing a slew of your items. You’re welcome. I for one have seen thousands upon thousands of listings, my covershots have been featured on Poshmark’s ‘Covershot Crushes” feature, and my listings have been hand picked as covers for numerous posh parties. So I’ve picked a few just to show you what it’s like to create the perfect covershot for your closet! Now what does that mean? It’s means more sales, more money, more exposure, and more followers. We all want that. I’ll be going over some tips, a few mistakes that I’ve learned and just some info that I’ve picked up along the way.
What is a covershot?!
If you’re new to Poshmark it’s pretty much just the first shot out of the 4 pictures you upload that people get to see when they are shopping or just on the site. The covershot is your first impression of the item. What you don’t realize is that a covershot tells a lot about who you are a lot more than just what the item looks like. Lets take one of MY listings (don’t want to embarrass anyone here). BTW you can click on any of the images to take you to the actual listings of the item, hurry though, they sell pretty quick!
This is an actual covershot listing for my Geometric pleated shirt ($25). Now would you actually buy this for $25? Really be honest. Because I sure as hell wouldn’t! What does it say to you? Well first off, it says that I didn’t have time to iron it, since it’s all wrinkled. So I didn’t put any effort, and what does that say about the rest of my items in my closet? (so far, not good, remember we’re on first impressions) It’s also off center. Now, *flashback* when I was in film school, they taught us about ‘lines’ and how important they are in imagery, as well as ‘angles’ and why things are shot in angles. If you see a movie shot straight it’s normal right? Right! (just agree with me) But when you see something shot sideways/ tilted its unsettling, you feel unbalanced, uneven, almost uncomfortable. You see how that shirt is kinda tilted? it kinda makes you want to adjust it so that it’s straight right? Right. (just agree with me) And that’s what people get in a fraction of a second when they look at your listing. Subconsciously people have just a moment to be turned on by your image or turned off. What you want (and what I want) is that switch to stay on for all your listings. You want people to bundle you items, sell a ton, and make money! It’s also easy to pick a googled image of the actual item that a professional shot of it, but sometimes you don’t have those resources for your one of a kind item (Especially if you are making the item this means you are pioneering your own brand! see more on this at tip #3 for ellebee206). So how do you get a professional looking picture without taking a single photo class? Well lets understand what factors really need to go into a picture. First off lets start with:
Light is SO important when taking a photo, how else are people going to see your images if they can’t SEE it? They need to see the color, the contours, the shape, and the way it looks. If you see the pic above, you see shadows, and the darker shades outweigh the lighter shades. FYI another thing I learned in film school is that people associate negatively to darker shades, that’s why film noir movies are ‘dark’ in themes and you don’t want that for your listings. You want to feature you item to it’s fullest potential, not like the previous picture which needs to be changed immediately! So show as much of the item as you can and highlight it’s key features. Take a look at this awesome listing by @alissaemoto (you can find her closet here)
Simple yet gorgeous. It’s clear, you have perfect lighting, you can see all the details of the ring, and it’s not overexposed or underexposed (too much light/ too little light). Notice that the more light you have, the clearer the details are, especially if you’re working with your smartphone. Now this ring is selling for $38, and it looks so good I’d happily shovel over my hard earned hours to add this to my ring collection. Also check out this Floral Button Cardigan by @bellefleur (check out her closet here)
Jeez laweez her closet is jam packed with items that are gorgeously lit! What’s great about this covershot is that it draws you in by all the different items and yet it still showcases the main item for sale. This is a great way to bundle your items in the picture and take one picture and utilize it for several listings. Remember that when you start looking through different closets you’ll notice that they all have the same general theme, in her closet all the items are featured with the same gorgeous lighting. Take note!
A lot of listings that I look at are very hard to picture myself in. The number 1 question that I always get is: “Can you model this for me?”. Listen ladies and gents… I am not a model. Nor can I fit my butt into size 4 pants that I’ve decided to sell since I am now a size 10. Not your fault, all mine, but the point i’m trying to make is that people want to see how the item falls on the body. How it lays, where it hugs, and if it’s at all flattering to the waistline. This is an excellent way to get a persons attention. Go fierce and work it! Check out my girl @wearinla (you can find her closet here and check out her awesome blog www.wearinla.com)
I mean how cute is she?! She models most of the items in her closet, and what’s great about this is that she gives the buyer an idea of how to pair the item with other clothes, how to wear it, and show how much fun she looks wearing it. She is one of the most successful poshers in Poshmark and she was featured as one of the panelists at the 2013 Poshfest in Las Vegas, NV.
To coattail on the modeling, selfies are good, only when you are in a pinch! If you can get the resources to have someone take the pic for you, do what she does, she showcases the item, (very important when modeling) the background is basic, the lighting is good and the item is featured. I don’t know how many times I’ve seen listings with a dirty room or clutter in the background. Step away from the distractions, less is more!
Also for shoes check out this covershot for these Report Sandals (check out @angelisab28’s closet here)
This girl is always sportin a pedicure which makes it look more fashionable, feminine, and more valuable!
Now, lets just say that you have an item that doesn’t fit anymore or a dress form to put it on. Here is a simple trick I use so that an item looks more feminine without putting it on your body:
OK so I’m not gonna say that this is the best damn covershot I’ve ever made, but this is one that shows my little ‘trick’. Now when I got this dress, and laid it on my badass chevron carpet, it looked like it was massive. Do you notice the rouching around the waistline? I did that intentionally. Because it was not at all flattering laying flat, so I added more contours to ‘fill in’ and how it would shape to the body. After I retook the picture this way and uploaded it, it sold immediately.
My girl @ellebee206 is champion at designing her own stuff and she hand crafts some of the BEST items you’d see on poshmark. I LOVE the way she features her items because her product sells itself. Its much easier to simplify when you have a great product! Check out her large Handmade Feaux Leather Clutch (Check out her closet here)
This is one of the many different designs she hand makes. Check out her collection:
I love @ellebee206’s closet, I love her style and creativity and these clutches are selling like hotcakes! Now I love the way she showcases her item, it’s not busy, there aren’t words everywhere and logos, it’s simple, and eye catching. Her covershot reminds me of walking by a shop window with a gorgeous dress. Your walking, you take a glance, and BAM it stops you in your tacks. That’s how it is when I’m looking through my feed, I scroll through, and stop at an item and sure enough it’s @ellebee206! That’s what you want when people look through your closet!
Just the opposite, like this Rebecca Minkoff Mint bag, you’ve got a name brand item that is in itself gorgeous. So why add more when the item can sell itself…I mean, you bought it right? Check out @lesliebrophy’s closet here.
Now I’m all for color, when done tastefully. Color is best when thought out and palettes are made well. So don’t always use the same background if the colors aren’t right for each other, same goes for print! Test out colors before you photograph them, and make sure that the picture does the item justice.You don’t want the colors to flush or overpower the color of your item, you want the colors to compliment! Take this Gorgeous Gold Clutch:
Now I’ve had my eye on this clutch forever. I think I’ve has this in my ‘likes’ since I first had my poshmark account. The reason it struck me is because you really get that ‘pop’ effect. If you can use nature, do it! Because of the contrasting between the colors it’s just so appealing, and it really highlights all the features of the bag! Now for $20 this will sell in a heartbeat! Check out @queenmab236’s closet here.
This is one of my own personal listings. I love this covershot, it’s bright, the colors compliment each other and it’s clear so you can see all the details of the bag. Now on the opposite side of the spectrum you have white, you can never go wrong with having a plain white background to contrast your dark toned item. Like these J Brand Skinnies from @pioni’s closet which you can check out here.
Soft and simple, well lighted and an outfit already designed for you to give you an idea of how this can be paired! This is great way to get the buyer inspired so they are able to look within their own closet to see if they have something that may look the same, but also this is a great way to sell multiple items. I’ve seen comments that are “can I just buy this whole set?” and score! You’ve tripled your sale!
I hope this helps you and inspired you to give a good revamp into your closet and possibly some inspiration for you to get creative and go covershot happy. Now that I’ve shared some of my tips on covershot listings, I’d like to hear some of your own!! Please leave a comment in the box below!