Tag Archives: follow

Top 5 Mistakes You Should Be Correcting To Make More Sales (For Newbies… and Pro’s too!)

Happy Wednesday Everyone!

I’ve had this blog sitting waiting in my drafts for quite sometime now and it’s ready for publishing! I’ve been a bit pre-occupied as of late but I am starting to let my little dovey blog posts spread their wings and fly into the public!

This blog post was inspired by a few newbies starting out in Poshmark asking me a few tips and questions that I felt needed to be addressed further so that you are able to succeed! With my help one of the newbies was able to make an extra $450 in profit in one month! PROFIT!!!!! FYI I haven’t even made $450 in one month, so hot dayum! Maybe I should be following some of my own advice! Remember also, that the more time you put into this, the more money you make. Yes Time = Money in this particular equation, so for me, I’ve been busy unpacking (still) and re-organizing my life, as well as traveling and finding a new job, etc. So I haven’t been following these steps religiously as much as I should. If you DO these steps I promise you, in a few days you are well on your way to making more sales!

1. Follow

If you are new (or even a pro) you should be following like MAD crazy! The theory behind this is the follow4follow. We are in a mind set where people follow someone and they follow back. A lot of people do this, on Instagram, Twitter, and on Poshmark as well. Typically you will have about 1/3 of the people that you follow, follow back. So you need to build your audience! It will seem more prevalent when we get to sharing, but for now, your finger better be on that follow button! (Pro Tip: If you want to maximize your shopping experience make sure you follow people your size/ style/ brands. Also following on your desktop computer is 5x easier.) To see more on this check out my blog on how to get more followers here.

2. Tagging

Just a little word to the wise, if you comment back on your own listing, the person you are talking to will not see the comment unless you tag them! We are all a bit numb to this since Facebook notifies every person of a post/thread that a new comment was made. However Poshmark isn’t structured the same. In order to reply to a person’s question you need to tag them on it. For example:

@PoshMember1234 – Hey what are the measurements?

@edizarodriguez@PoshMember321 waist is 16 inches and length is 32 inches!

Just know that if you write on someone else’s listing you don’t need to tag them in their own listing for them to see the comments in their notifications, BUT you need to tag someone if they are commenting on your OWN listing!

3. Follow Up

Let me tell you, this is the hardest thing I struggle with. In fact I currently need to follow up with a few people that asked for something to be modeled/ measured/ etc. It is the number 1 sale killer! If you don’t follow up right away the sale is dead in the water. Yes I know, we are all busy and we get distracted, but if you don’t follow up, you’ll never know the potential of the sale. Especially if it’s a sale that could lead to a potential bundle making you millions!! lol You never know!

4. Sharing

Sharing is the key ingredient to getting your items seen. If they don’t get seen = no sales. Remember when I talked about building your audience? Well no one is going to see any of your items that you share to your followers UNTIL you have an audience! So for example if you have 4 followers, but you have 300 items in your closet. Every time you share an item to your followers, only 4 people are going to see it! So if you don’t build your audience, you aren’t going to get your items seen, and you will end up sad, in a house, full of clothes, with no sales…well I guess that wouldn’t be SOOOO bad! lol If you are a bit perplexed with the notion of sharing, I will be posting one up soon!

Sharing back, is also big within the community. People share eachother’s closets all the time, so it’s good to get into the practice of sharing back if someone share’s your items from your closet!

5. Community

Poshmark is a big community! Somewhere in the millions I believe. So being an outstanding community member you are granted with a generous amount of love and support and recognition. The Poshmark community team works very hard and tirelessly everyday to ensure that their community members are receiving the recognition that they deserve! Everything from being a suggested user, to Posh Party Host, being featured on their community blog, and so much more! All of which give you that added bit of exposure to making more sales and expanding your empire! So make sure you follow their community blog, FB page, Twitter, and start playing a more active role in the community. Trust me it doesn’t take very much and you will see an out pour of support!

Well that’s all I got for now but I hope you all have a great morning and use some of these tips and make dem coinz!! Make sure to leave your comments below, and questions and to check out all the other stuff I got goin on!

Stay Healthy,

-E

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HOW TO HOST A POSHMARK POSHPARTY

I’m so dumb, I released this video on how to host a Poshmark poshparty yet never did a blog post, so sorry guys! Anyway, I made this video to give all the additional information that I needed when I was hosting a poshparty! Please tag any new hosts and direct them over to this video OR to this blog post.

There are a few details that I had to cut out just for time sake so I’ll just be adding them here.

1) If you are sharing from the beginning of the party up to the end, the host picks stack up from bottom to top. So all your earlier shares go to the bottom and all the items to the end of the party go to the top. So you can put yours at the top so they’re first seen by whoever clicks on the Host Picks Category later on after the party.

2) You can share up to 75 – 100 listings and 5-10 can only be from your own closet, and 3 max from one closet other than yours.

3) Make sure you promote your POSHPARTY!! Set up a new listing on Poshmark telling everyone on the app, also if you have Instagram, Twitter, Facebook make sure you market on those platforms too!

That should be all that I was missing in the video, make sure to subscribe to the channel HealthyGirlTV I am still giving away the Kate Spade Earrings to one lucky girl (or guy) who subscribes by Valentines Day 2015, and I will be posting up a blog to announce who the winner is! I really need peeps to subscribe, I need about 10,000 subscribers to use the YouTube Space in LA so your help is much appreciated and any additional person you bring to the channel you get one extra name in the raffle!

Stay Healthy,

 

E

MAJOR ANNOUNCEMENTS

1. I’M HOSTING TOMORROW – So just recently I was contacted by Poshmark’s Social Media team to host a Poshmark Poshparty tomorrow 7/15/14. Please tag me in any of the items that you want me to feature or choose as a HP! The theme is Boho Babe so please tag me on any items that match that theme

2. POSHFEST 2014 – Yes that is correct I am going to Poshfest this year in San Francisco, CA and I hope to meet you ladies there! I will be doing some contest giveaways from healthygirlfashion.com so be ready for some poshfest contest announcements coming soon! I can’t wait to meet all of you!BsN65CuCQAA-kqN

3. CLOSET OF THE WEEK – I started a new feature called “Closet of the Week” and I wanted to highlight a posher’s closet that I think is super amaze! Look for that post tonight/ tomorrow morning. The posher that I picked, you won’t be disappointed and for sure stop by her closet because she has some amazing deals!!

4. POSHMARK’S BLOG ON TUMBLR – In conjunction with my hosting this week Poshmark also reached out to me to feature me on their blog tomorrow! They sent me a Q&A and I sent them my answers and a few new photos from a recent photoshoot with La Luna Photography (she’s located in Orange County CA so find her on yelp!). Check out some of the pics below but also check it out on Thursday as well!! I can’t wait!!

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My Small Little Business: Packaging your Poshmark Sales

This particular blog it the first in the series of blogs under ‘My Small Little Business’, there will be more to follow so stay tuned!

I’ve always wanted to write about this topic because as I was purchasing through the posh world I came across some awful and even some exciting packages through the mail. This is just a basic guide on how to package your products! This is definitely NOT the rule but hopefully after you read this you can set your own standards to how you want to package your products.

Before I get into the nitty gritty of packaging I just want to set you up with just a basic understanding of what your packaging means. This is the absolute closest that people get to getting a tactile first impression of you. Yes we’ve seen the cover shots, and we see the comments and detail in your listing, but as far as first personal impressions, this is as good as it gets. You may not think that your packaging has an impact on how people perceive you, but it really does. I once ordered a purse (an expensive purse) through Poshmark and when I received it, it was in an envelope no tissue, no note, and no dust bag. My first reaction was…wtf?! Not only did I dish out some big bucks, but the person didn’t even have the decency to make sure that through shipping, the item stays in the same condition as how I saw in in the picture. Not only did I NOT want to shop at her closet again, I felt a bit cheated. Now there is a small standard when it comes to sending out your packages, it’s definitely not required, but it’s been standardized through practice, which is a ‘Thank You’ card. Now I don’t feel like you should dish out $2.99 on each thank you card, but a simple note could be that added extra touch that makes your buyer feel that much more inclined to shop or even better, refer you to other people. Anyway we will get more into that later.

So- Packaging really sets your buyers up for what they are to expect from you on future shopping occasions and it really helps you in your branding of yourself. Just like how this series is titled ‘My Small Little Business’ you are really setting yourself and your closet as your little business brand. You need to make a stellar first impression with your packaging, you’ve got to beat all the other girls’ closets on Poshmark as well as the other businesses for people to come back to you. So how do you do that?

Well, how do you want to get a package? That’s the first question that you should ask yourself. In my first example, I know I did not want to get my high end expensive purse in that manner. So I thought about if I were to send a really expensive purse through the mail, how would I do it? How would I want to feel when I open up that box? I want to feel like how Carrie Bradshaw got the Vivianne Westwood wedding gown in Sex in the City! That was a magical moment. I mean, I was so excited to get my item (as everyone is), that when I actually got it, my excitement was all gone. So when you’re packaging up your items its best to keep your buyer in mind and that expectations don’t fall flat before they get to the actual item itself. Now that you know that, lets start packin’! This is how I package my items – now this is just a basic view, typically if I go to a Posh event (meet up/ poshfest/ spring fling) and Poshmark hands out some goodies, I tend to pass them along to my buyers. First I start with my supplies:

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Right here I’ve got some tissue paper, clear scotch tape, and packing tape. I use the scotch tape to hold down some of the tissue paper when wrapping, because I like a clean looking wrapped item. If you don’t then to each’s own!

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I always like to add a thank you card, and if I am selling quite a few items it’s difficult to handwrite every single card. So I like to have ones that I can add a small personalization to it but also get some information across as well. I printed the notes on to label paper and then just cut and stuck them to the actual thank you card, for me it saves time. If you are a person who likes to handwrite each one to give that more personalization to it, by all means, GO FOT IT. I personally choose to do it this way, but it’s all about how you want to come across to your audience. The packaging that I saw on this BCBG dress that I purchased came with a card that said to tweet or Instagram your purchase with a hashtag and to tag them and I thought it was cool, so I set up accounts for my blog so my buyers can do just that! Btw, I LOVE fashion quotes, so I add them to the envelope that I printed on a label. Before I printed on the actual envelope something along the lines of “To One Gorgeous Looking Girl” which I really liked, but the envelopes don’t absorb the ink too well so it wasn’t an option for the moment but it will be in the future! Also I add my business card too. If you’ve ever seen my closet on Poshmark you’ll notice that everything is in chevron. I liked it so much that I kind of ran with it, and added it to my business card (which I got for free for attending Poshfest 2013). I got them from moo.com which is really cool that they are bite sized and they are made from a harder paper than regular business cards. You can customize it however you want but I added some vital information in the event that a buyer needs to get ahold of me or even just to see that I have a freakin cool business card! You never know when they need to get ahold of you or just want to share what it looks like to other people. However you want to get people to notice you and your closet, I would totally do it!

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I got these also from moo.com and these are awesome stickers you can create from any image. I’ll be using these in a bit, but I got the idea for using these during Poshfest when people were talking about how they package their stuff. Since my theme is chevrons, I stuck with the chevron stickers. HOT PRO TIP: Some Poshers I know look for small businesses who need more marketing, and will ask a small fee for shipping supplies, in exchange they add some of the companies marketing materials into the package. If you can do it, then more power to you. I personally don’t have the time with all the other stuff on my plate, but that is definitely an option for any of you!

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First I start with the garment.

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Wrap it nicely.

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Add my stickers to add to the theme of my closet, my own personal touch.

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Add my note, and add the other garments in this bundle.

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Seal the box, and use the packaging tape to seal the label on and seal the box shut. I do like to recycle boxes that other companies send to me, and not just use use the free ones that I order through usps.com. But I primarily do use the USPS boxes, but for this example I just used a recycled one. So that’s pretty much it, feel free to add your own comments and feel free to tag me in some of your own ways of how you send out your items, I love get inspired! Before I show you some really great creative ways to send your packaging, here is a few pointers that I got about shipping and packaging: POINTERS

  1. When shipping out your garments make sure to be conscientious of the weight restriction. Poshmark allows up to 5 lbs, but if your bundle is 5 pairs of jeans plus a pair of boots, I would think twice about giving that stellar discount! Make sure to add on the additional amount for shipping on the listing price (minus PM 20%) so you don’t get stuck paying for the additional weight for shipping. If the weight would over exceed what it is on the label one of 2 things may happen: 1) They send it back or 2) They hold your package at the post office and you have to retrieve it, then pay the additional to send it out, or pay Poshmark to get a new label with the correct weight amount, print it, then re-stick it back on your package. Big task, not cost effective.
  2. Do NOT, I repeat do NOT wrap your packages in wrapping paper. Now you can wrap them in wrapping paper and then put it in another box and send it off, but wrapping paper, twine, tags, etc. rip off immediately during processing. And if your precious label is on that wrapping paper, those conveyor belts will rip it right off and now your package is lost! So wrap it up cute, but make sure it’s secure inside of another box that can take the destruction of those high powered conveyor belts!
  3. If you have Adobe pdf (not the reader the actual program) installed in your computer, there is a way to print 2 labels on one sheet. If you are trying to be cost effective, then printing one label per page, isn’t going to help your cause, so if there is a way for you to save a little bit of cost then do it! You can also do it on Microsoft Word if you have it, and add little Poshmark logo’s on the label, or if you have a blog then you can add it there too! For me, that’s in the works right now.
  4. Remember: People love free stuff, so if you got extra samples that you got from Sephora or you have some Poshfest left overs that you can share, then do it! It just adds an extra touch and keeps your buyers excited!
  5. Remember: There are ways to be cost effective and still have that same effect on your buyer, so stop by the Dollar Tree for supplies! You don’t need to spend an arm and a leg for packaging tape or sparkle! Get some basket crinkle and add it inside your package before you add in that necklace/ earrings box.
  6. Remember: Adding a thank you note has been standardized by practice, so if you don’t send one it’s not against the Posh law, but it is an expectation that people have become accustomed to. Use it to add special information, like your Instagram handle so people can follow you! Or start a hashtag trend!
  7. Need some extra cash for shipping supplies? Ask a local boutique or a start up clothing company that is looking for some additional advertising. Slip in their marketing material in your packages for a small fee and voila! You got some extra spending cash for tissue paper!
  8. If the item is of high quality, or sensitive to immense movement (i.e, leather, beaded detailing, fabric that can easily be scuffed) then make sure you wrap in a dust bag, if you have one, or tissue paper, or any material that can keep it from being damaged whilst traveling cross country.
  9. Use the USPS app to set up pick up times for your packages. It’s really useful if you promise to send out packages a certain day of the week to your buyers or if you run a tight schedule. I never recommend just leaving your packages on your doorstep because no one is above theft, but you can leave in a hidden area that you can indicate through the app where the mail carrier can find it and retrieve the packages while you are away!
  10. Getting USPS packing supplies is free but don’t get boxes through the app. Get them online at USPS.com and under the tab SHIP A PACKAGE select ‘SHIPPING SUPPLIES’. On the Left select PRIORITY MAIL and choose the shipping supplies you want for free! They even ship right to your door. Just make sure they aren’t they ones that say FLAT RATE on them (FYI if you order boxes through the app, the only ones that you can select are the flat rate ones, so do it online to get the correct boxes). Otherwise if your use the flat rate boxes, you’re paling another gamble with the Post Office!

As promised, here are a few examples of some stellar packaging:

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Forage bow ties

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If you have more pointers, then please share in the comments below! Thanks so much for reading I hope this helps and feel free to tag any newbies that are in need of some guidance or some people just looking for more information! I’d love to hear your stories and if you have some stellar packaging you’d like to show off go ahead and tag us on Instagram @healthygirlfashion and Twitter @healthygirlUS and we will retweet! Stay fashionable, stay healthy.   -E

How to increase the value of your listing

OK, so I know what you’re thinking, “The listing is free, there is no value to it!”. Well my dear, that’s where you are mistaken, and I’m going to show you how to not only help others in the Poshmark Community, but also bump up the “value” of the listings in your closet!

Ok, so what do I mean by value? Let me start by giving you some really basic marketing info and it’ll turn into really good information that you can keep handy with you while you are shopping and selling in the posh world! The easiest way I can put this is to use Facebook as an example, everyone should have Facebook, and if you don’t please get one! Otherwise this information may go right over your head. So while you’re on Facebook you probably have a few hundred friends on FB, and a few companies that you like. I for one have a few dozen companies I follow and a few friends I follow as well. Have you ever noticed that you don’t see postings/status’ for ALL the companies that you follow? Same goes for your friends, and family. TOM’S is having a worldwide “Day Without Shoes” and you didn’t actually see the Facebook post or that distant high school friend has a hair cut and it’s not until you click on their profile that you see the status update? It doesn’t show in your feed, in fact only just a handful of people/companies show in your feed. That my dear is no accident. Facebook has strategically created algorithms into their website to prevent you from feeling like you’re being ‘spammed’ because that would totally ruin the entire Facebook experience. I mean that’s what ruined MySpace for me and a lot of other people! So what does that actually mean? That means that your posts on Facebook actually carry a ‘value’ to them. People that like your status’ or even comment and share your posts start gaining value to that actual post. The more value a post has, the more people who aren’t really interested in you or haven’t really invested their time into looking you up will all of a sudden start to see your post organically. How much is each worth? Well according to my sister who is a Senior Director of Online Marketing, she says that a ‘like’ is the lowest amount of value, then a comment, then the highest value is a share.

Now how does that pertain to Poshmark? Its very similar and along the same lines. The listing that you have on Poshmark carries a certain value. So take my listing for instance:

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This Rebecca Minkoff bag had 222 likes. Not to mention several comments and I have no idea how many shares. This particular bag has been seen by a lot of eyes and the value of this particular listing was pretty high, which lead to the sale. Especially when you are selling something of a higher value $100+ you want to make sure that the value of your listing is high, because you need the right pair of eyes that are willing to fork over a large sum of money the moment they see it.

So, how exactly can YOU increase the value of your listings? Here are a few tips and tricks I’ve learned. This is MY particular strategy I know others have their own techniques, but I’ve been able to double my sales since I have been able to understand this information. (Also if you are from PMHQ and this is inaccurate please correct me if I am wrong, and I’ll update happily!)

1) Liking your own listings.

YES I know. This sounds really vein, but I like all my listings! Why? It counts as something when adding to the value of listing. If it just gets me to one extra pair of eyes, that can potentially could be one extra share, one extra comment, and *hopefully* one extra sale!

2) Commenting.

I don’t comment on my own listings to start off with, but you can! Add more detail to the listing if you want, and even strike up a conversation. There are some people that thank each and every person that shares their listing, I honestly don’t know how you guys do it, I personally don’t do it, because to me that’s exhausting! But If there is a chance where I can have a conversation about the item on my listing, I take the opportunity to do so. As well as when someone is talking about another listing on one of my ‘sold’ listings, I take the conversation to another listing that can use the comments! Side note: It was mentioned at Poshfest 2013 that one seller will ask every single person that ‘likes’ an item from their closet if they are “interested?”. As a general FYI – no one, on Poshmark (or in the world) wants to feel like they’re being hit with a sales pitch. For example, if you get a call from a telemarketer, what do you typically do? Hang up (well I do, but I guess I’m pretty rude :-\). Same with commercials, you change the channel right? Well in the Posh realm people don’t have to hang up, they just have to lose interest or click to another listing and we don’t want that, we want them in our closet for as long as possible! My advice to you? Trust in the product that you have, let it sell itself, then when you have someone genuinely interested (i.e. asking questions, asking for measurements, modeling) that’s when you hit them with the hook line an’ sinker!

3) Sharing your own closet.

OK this is a biggie. I actually went up to Manish (CEO of Poshmark) who is greatly involved in the actual structure of the app and I had a burning question to ask that I never got to at Poshfest last year. So my question was: “How long is refresh rate when it comes to ‘Sharing’? For instance if I wanted to share a particular item that I want to sell, that’s been in my closet for quite some time and I really want it to get out to as many people as possible, how long do I have to wait before I can share again and it goes into my followers feeds? Can I sit there for 3 hours and share consistently that one item and it shows all 130 times?” the answer he gave me fit perfectly into what I was talking about earlier. He said that the way Poshmark has redesigned their coding has now been tailored more to the user than just the realm of Poshmark. They’ve redesigned it so that you the Posher aren’t feeling spammed when you sign on to Poshmark. I have noticed before that I would get random things in my feed, like listings for paper towel holders and cassette tapes and whatnot. Not to mention I would get listings for dresses and cute shoes that weren’t my size. Now with Poshmark’s reformat, they are now showing you items that you would particularly like based on your searches, your likes, etc. So now your listing is going in front of the right eyes, most likely the eyes that are going to purchase! What does that mean for your closet? Well it means that my earlier comment of sharing my item for 3 hours straight wouldn’t work, because I would be wasting a lot of time. Your share does bring your listing to the top of the showroom if your listing falls into that category, but it also can dilute the value of your share if you share too often. So how many times is a good amount to share your entire closet? According to Manish “Just a few times a day”.

4) Sharing other Posher’s listings.

It’s pretty much a staple in the Poshmark community that “Sharing is Caring” I can’t tell you how many listings people put up that have that phrase. Not to be a ball buster, but it’s actually true. There is no way that you can make it in this community on your own. The people that make up Poshmark are women that know and understand that the community is so reliant on each other. I don’t think I would make a fraction of my sales if I were to do it on my own, in fact I know that I wouldn’t. My success is so forgone my ebay store and it’s all due to the wonderful people that make up Poshmark. If you are sharing people’s listings there is pretty much a guarantee that they reciprocate that share. Think of it like this: If you had to market your own closet by yourself you’d probably get nowhere. But because you have a community of people sharing your items for you reciprocating the favor, you automatically multiply your marketing. That’s why it is so important to take the time to share off your feed. The more you share off your feed, you are 3 times more likely to sell something or gain interest in a listing than if you were to share your own closet by yourself, not to mention increasing the value of the listing itself. Plus if you don’t share back no one will want to share your stuff again. So go out there and go share crazy! P.S Don’t get obsessive about the share backs. I do my best to share everyone back, but with the amount of followers that I have and the shares I do a day it’s nearly impossible to share back everyone, but do your best!

I hope this information helps, you can always ask me questions on here or even on my poshmark listings! Also if you guys have any other topics that you would like me to cover then let me know!

 

Stay Healthy and Fabulous,

 

-E