EDIT: There are some Poshers who have already pointed out there needed to be an update due to the commission in the ‘Poshmark cut’ column. If you’ve already DL the spreadsheet and want the updated one. It’s been uploaded and fixed here. However if you have already downloaded it, and still see $0.00 in the Poshmark cut portion, then please update the spreadsheet with this formula: =IF(D4<15,2.95,D4*0.2) in the “Poshmark Cut” column. Continue reading FREE Poshmark Inventory Workbook!
Hello Healthy People!
Today’s topic is going to be about how to market yourself through Instagram! You may already heard of Instagram and the impact that it has on businesses but what you don’t know is how strong of a platform Instagram is for your “Small Little Business”. If you haven’t hopped on the Insta-Bandwagon yet, don’t worry you can ALWAYS start now and shoot your way to insta-stardom! (done with puns…promise!)
What is Instagram?
Instagram started from a two word mash up: Instant + Telegram = Instagram. It is a way to snap pictures that you can share with family or friends, and even with the world, your story, yourself and who you are.
Right now Instagram is rated one of the highest ranking apps on the market and it’s 100% free! Which also means that you have a major audience that can range up to a High School teeny bopper, to Kim Kardashian herself! Instagram is a HUGE market, HUUUUGE. Just like you check your Facebook or email religiously, so do people with their Instagram account! So it’s important to take this into consideration.
So the best way to start utilizing instagram for your poshmark closet is to make a separate account for JUST your closet. Trust me, no one wants to see your #tbt (Throw Back Thursday) of you on the toilet taking selfies back in High School along with your Burberry Trench Coat for $500 next to each other lol. So start up an account that you can link up to your Poshmark closet, so when you share your item to your Instagram it automatically shares it to there.
Next what you want to do is tell a story!! Your clothes tell a story of who you are so tell a story of the type of woman who wears your kind of clothes. You are suggestively marketing to women that fit that lifestyle that you illustrate. So if your clothes fit a city girl life, then make sure you showcase that gorgeous CHANEL wristlet, with a glass of champagne, some heels, and a sparkly skirt! For example Amanda Weiss of www.fashionableeme.com’s Instagram account has amazing life, you see a fashion forward girl living in the city of San Francisco. You see everyday lifestyle, pops of bright colors of flowers, a whole story! Why wouldn’t you want to shop her closet?! If you get a chance to meander through wither her blog, Instagram or her closet please do so because it is well kept and very fun to look at!
Next we have COLOR!!
Color is a very important part of your Instagram page, color is really what ties all of your images into a general theme. One close friend of mine Kate Heimann of www.wearinla.com and her Instagram page @wearinla and her shop’s Instagram @shopwearinla
I honestly hate how jealous I am of this girl’s Insta profile! It’s so freaking cute I just want to own everything in her closet! But you can see a general color theme, which are reds and pinks and whites. TIP: if you want anything to look professional and stand out, keep it on a white background. On top of that her @shopwearinla has an equally amazing profile!
What’s really great about these shots is that they’re clean they showcase the items, it tells a story and the colors are vibrant! They also don’t come off like they’re trying to sell you from the picture, it’s in the description. So be mindful of that when you are creating an Instagram for your shop! Utilizing social media on as many platforms can and WILL get you more exposure, and the more exposure you have, the more you are going to sell!
It’s important that you connect with your user base, especially when branding yourself, the last thing you want is to come off like your constantly marketing to your followers. Make it casual, and make it fun!
If in fact you have an Instagram account and you aren’t satisfied with it, then do a nice sweep and clean it up and start uploading pictures you would want to see in your profile. My @healthygirlfashion !nstagram page has gone through a transformation of sorts:
Right now I am still experimenting, and changing things up, but it’s important to TRY things out. You have your own style, just make sure to stick with it and build your brand so that not only your followers and get in on some of your brand’s action but so the whole world can get a sneak peek!
If you don’t know what a Hashtag is, it’s ultimately this pound symbol right here: #
You use it as a way to categorize something. It’s best to simplify and be specific, rather than creative. The point of hashtags are to add to a trend (trend= people using the same hashtag). So for instance lets take this picture:
Suitable hashtags: #peonies #blackpeonies #garden #flowers #natural #mothernature
Unsuitable hashtags: #omggorgeousblackpeonyfloweryo #motherandbabyblackpeonies #howintheworldcanyougrowthese?! #canIhavelikeawholegardenoftheseplease? #Bpeonies #BlackPeoPoppies #BPP
You want your hashtags to be relevant and searchable, so it’s important to stick to the basics! Typically 7 is the magical number of hashtags you should have in a post, any more than that, it becomes overwhelming! I typically will always use #healthygirlfashion in all my posts just so that if one person stumbles upon one of my pictures and clicks on that hashtag, then they can see all my posts or anyone else’s post that uses the hashtag #healthygirlfashion and so on. One of the most used hashtags? #fashion so use it wisely!
Make sure to have fun with this, and if you take these tips away with you, you should growing a cult of your own in no time! Just remember that this takes an abundant amount of time to get a nice following, but once you start adding more and more pictures it’ll grow faster than you know! Good luck, I hope this helps! Please make sure to comment below just so other readers can see your questions answered, and make sure to check out my YouTube channel as well and SUBSCRIBE!!
Thanks for reading guys! This next post is for the ‘My Small Little Business’ series, so I hope you enjoy and make lots of money from it!
Nobody likes clearing out their closet or even re-organizing everything, trust me if lazy was a profession I would make billions! But seeing as though I eventually would like to turn a profit a some point here are a few tricks that I use that help me with managing my Poshmark Closet.
Closet management I feel is one of the key things to understanding Poshmark and even getting into managing your own business. Poshmark has made it ever so easy to manage and view some of the recorded data from your sales to help maintain your closet, and up the potential of sales in the future. I really like some of the great features that Poshmark has within the app to help you get organized. If you don’t know already, when you are in your profile you are able to see the orders purchased as well as the order you’ve sold, and when you click on them they give you the information of the sale and link you to the shipping information. Also your closet stats to give you an idea of where your sales are going and your progress. In the pic below you would click on the left side where it would say ‘My Closet Stats’ in your profile.
This is a few older purchases of mine but if you click on each of your own in your own profile the open up all the details on that sale!
Just like in this one you can see in one of my recent sales this is the information regarding that order.
1. The first thing that I do everyday is share my closet. If you don’t already know that each time you share your item it puts that item at the top of your closet, then now you know! Some people organize their closet adding an extra listing that states what the next few listings are, for instance you’ll see something like: “SKIRTS!!” then the next few listings are skirts before you see another listing “DENIM!!” then all their denim in their closet. I think there are pros and cons to this. I’ll start with cons: When you share your entire closet, that means you have to share those listings too, so extra work is not my favorite in my book of lazy. It also sets up a small limitation to the people that happen to click on my closet. If everything is organized to the tee, then the super awesome deal I have on Joe’s Jeans are at the bottom with the other denim and it’ll never get seen. On the other hand I do like the organization of all the garments, it does make the shopping experience easier when you have a buyer who has the same fit in denim as you and you can have them all together, so the likeliness that they bundle is higher. Happy medium? Keep all the super hot deals and cute stuff on top and keep it organized on the bottom. Also when an item sells, share all the items (in whatever rotation that you want it, but if you want the hot deals/ super cute on top then share them last) and the sold items will go to the bottom.
2. Next, I clean out the closet. With Poshmark’s rules embedded into mostly every member’s brain, we all can sniff a PayPal/ Offline transaction listing from a mile away. So I cleaned out all the items from my closet that say SOLD on the listing title or any of the past bundled items that have already been accepted by the buyer. So all you can see are the Poshmark SOLD transactions. It gives the Poshmark die-hards a sense of security that your purity lies with Poshmark alone, as it should be. So now you are displaying to all potential buyers and newer posher’s that you follow the rules and you set the standard/ example for all other Poshers out there.
3. Money. So it’s no secret that I don’t manage my money really well. I give people big discounts on a whim, I lower my items without looking to see if I’ll end up going negative or not, and give people free items when they bundle. Not very smart on my part, but as of recent, I’ve been forced to start managing my money and start tightening the leash to my inner generousness. With that said, my fiance showed me how to manage my money on an Excel spreadsheet. I’m not going to go into that, but if I were you I would take a crash course on how to set up some tables and get some formulas going. It would really give you a good sense of organization, and help you plan for sales and such. Now that I have my spreadsheet set up, it’s easier for me now to be a bit more sensible as to how much I can afford to lower each item and still be able to give the buyer what they want, a lower price.
This also gives me a sense of what I have in my inventory. I am able to see what items I have and what items I still need to list based on what I’ve logged. As you can see below I have my items hyperlinked (basically means you can click it and it will take you to the link attached) so that if I forget about an item, I can easily see what item it is. Typically I’ve had more than one listing for Joe’s Jeans and they’re all titled the same so I am able to distinguish which one’s which.
In addition to spreadsheets, I once heard at Poshfest 2013 that one panelist notated all the addresses of all the buyers that purchased from her closet through the year and sent them all Christmas cards during Christmas time. I thought that was pretty sweet and a swell idea! Plus the response was really overwhelming (a lot of ‘awes!’) so check that out if you’re into stuff like that!
I hope that this has helped give you some ideas to get you more organized! I love to hear some ways you guys manage your closets! Drop me a comment below if you have any questions! Thanks!
So I haven’t written in awhile because I really wanted to get some good content on here and I don’t want to sound like a broken record reiterating what Poshmark’s Headquarters have already done in their Guide to Poshmark. I do want to go over a few things that I’ve encountered over the past few weeks that I think may help you in your future sales and communication with buyers. I’ve titled this in the “Small Business” series as Keepin’ Your Cool During Your Hot Summer Sales and I’ve named that precisely based on some encounters that I’ve seen and some that I have already experienced. You’ll see what I mean as you are reading, trust.
First I’d like to start off with the new improvements Poshmark has released, some brand new features that are sure to please all buyers and sellers alike! One of which is a rating system that gives your buyers an opportunity to rate the items that they receive based on a 5 star grading scale. I for one LOVE this, it doesn’t really give the public a look at the rating system, but it does give the buyer more of a feedback outlet so they can say how satisfied they are with the items that you’ve received. You can see the rating system in your profile and see where your buyers think there could be more improvement, either in your descriptions or in your shipping and so on. That’s why packaging your item is so important and displaying your item with the best packaging to give your buyers the experience they deserve and to boost up your ratings as a seller! I did do a post on it, if you haven’t read it check it out here.
Secondly, Poshmark has a new notification system that alerts all buyers that have “liked” an item, the new lowered price. Now this one has a slippery slope, let me explain why. Typically a buyer (or it seems like every buyer on this app) will ask for a lower price and when you lower the price for your buyer, it’s super important that you communicate to them that they stay right by their phones. Reason being is when you lower that price your buyer, everyone else who “liked” that item , will now get a message in their notifications that the item has been lowered. It has now become a “first come first serve” free for all. I did have an item that I lowered for one buyer, and another buyer purchased it and it wasn’t until a few hours later that the buyer that I initially lowered it for said something. To be fair, the second person did purchase it before the first, but I did let them know that I did strike a deal with the first person so it was up to them to give it to the other person. Now lowering a price is up to the seller’s digression, and as you can see it does have some risk to it. I for one HATE/LOATHE/DETEST/ ABHOR (pick one) lowering prices for people that never follow through. The worst part about it is that the person asking you is offering the lower price on your wall, and you HAVE to communicate to them on your wall. And for those of you who don’t know already, your wall may as well be written in permanent ink because what you say is set in stone for the world to see.
There was a topic brought up at Poshfest 2013 that people were urging Manish (CEO of Poshmark) to consider, and that was PMing (Private Messaging…get with the program people!). However his mind wasn’t swayed despite our comments and reasoning, because “People are on their best behavior when they know people are watching” and this is 100% true. He did mention possibly creating a “Make and Offer” system, but it may still be in the works. It DOES in fact cheapen the product when you agree to lower the price and then the buyer disappears, hate to say it but it may happen to you, in fact I’m just going to say that it WILL happen to you. No doubt in my mind that someone will make you lower an item and they will swear on their mother’s grave that they will pay right away, and you will agree and lower it and suddenly they just disappear. Those people are trolls. Yes you can say they’re the ugly kind of trolls that won’t let you pass on a bridge, but in the cyber world that is an actual term. Pretty much people that go around screwing with your business just for the fun of it. Not cool *smh* (Shaking My Head). So now you are left with an item that is lower than your initial asking price and you’ve been exposed allowing this item to be lower than your asking price. WHAT DO YOU DO?!?
Well.. I say, keep your cool and take back control! Listen, no one said you have to sell it at that price. In fact in my posts I purposefully give a contingency that will make or break a deal. Typically I state, “I can lower this if you buy within the hour because I need to make my quota for the month and this offer is unavailable after (such and such) time.” I make it CLEAR that this is a one and only type of thing for that ONE item. No additional bundle discounts on top of the lowered price (unless I’m in a super good mood and I can afford to lower it). If they don’t purchase, you snooze you lose! Or tell them, “I’d like to bundle it for that price”. That’s it! You are 100% in control of your closet, don’t succumb to the desperation of trying to make the sale, its totally not worth it and that’s not the seller that you want to be. Everything eventually sells, trust me, it will. There are numerous items that I posted that I thought would NEVER sell, and they always do. So unless you are really strapped for cash, then lower away! But be weary that you might be a victim of people that are trolling through the app.
In addition to keeping your cool, just as I mentioned before, your words are permanent. PERMANENT. So before you start taking off those earrings ready to throw down at your computer be very cognizant that Poshmark does not take harassment lightly. It is NOT ok for you or anyone to be harassing another posher. I absolutely detest seeing posts of “BEWARE OF THIS POSHER” posts on Poshmark. For one, they aren’t nice, and secondly I try not to pay attention to them since their problems are not any of my concern anyway. Don’t get involved with another Posher’s drama!!! I hate when people gang up on another posher because of a bad trade or deal. Which is why I never trade, I would never like to be on either end of those disagreements. My advice to you in the event that you are faced with an encounter like any of the ones I’ve mentioned in this post? Block them and move on with your life. If there is even a slight disagreement that you notice is starting to escalate, remove yourself from the situation by blocking that posher and if there is harassment, then report it to Poshmark Customer Care (That’s where your 20% commission is going FYI…you’ve been paying for it, why not use it!)
With these new awesome features, you are bound to make some big sales. Last week I decided to lower 1/2 my closet and I sold 42 items in 24 hours! It was great but it didn’t happen without a few of these instances so I hope that these don’t happen to you, but just remember that you need to keep on giving that amazing customer service and if there is anything that is starting to get out of hand: Block them, report them, and move on!
Thanks so much for reading, I would love to hear some of the encounters you’ve experienced or some of the challenges you have as a seller. Please leave them in the comments below!
This particular blog it the first in the series of blogs under ‘My Small Little Business’, there will be more to follow so stay tuned!
I’ve always wanted to write about this topic because as I was purchasing through the posh world I came across some awful and even some exciting packages through the mail. This is just a basic guide on how to package your products! This is definitely NOT the rule but hopefully after you read this you can set your own standards to how you want to package your products.
Before I get into the nitty gritty of packaging I just want to set you up with just a basic understanding of what your packaging means. This is the absolute closest that people get to getting a tactile first impression of you. Yes we’ve seen the cover shots, and we see the comments and detail in your listing, but as far as first personal impressions, this is as good as it gets. You may not think that your packaging has an impact on how people perceive you, but it really does. I once ordered a purse (an expensive purse) through Poshmark and when I received it, it was in an envelope no tissue, no note, and no dust bag. My first reaction was…wtf?! Not only did I dish out some big bucks, but the person didn’t even have the decency to make sure that through shipping, the item stays in the same condition as how I saw in in the picture. Not only did I NOT want to shop at her closet again, I felt a bit cheated. Now there is a small standard when it comes to sending out your packages, it’s definitely not required, but it’s been standardized through practice, which is a ‘Thank You’ card. Now I don’t feel like you should dish out $2.99 on each thank you card, but a simple note could be that added extra touch that makes your buyer feel that much more inclined to shop or even better, refer you to other people. Anyway we will get more into that later.
So- Packaging really sets your buyers up for what they are to expect from you on future shopping occasions and it really helps you in your branding of yourself. Just like how this series is titled ‘My Small Little Business’ you are really setting yourself and your closet as your little business brand. You need to make a stellar first impression with your packaging, you’ve got to beat all the other girls’ closets on Poshmark as well as the other businesses for people to come back to you. So how do you do that?
Well, how do you want to get a package? That’s the first question that you should ask yourself. In my first example, I know I did not want to get my high end expensive purse in that manner. So I thought about if I were to send a really expensive purse through the mail, how would I do it? How would I want to feel when I open up that box? I want to feel like how Carrie Bradshaw got the Vivianne Westwood wedding gown in Sex in the City! That was a magical moment. I mean, I was so excited to get my item (as everyone is), that when I actually got it, my excitement was all gone. So when you’re packaging up your items its best to keep your buyer in mind and that expectations don’t fall flat before they get to the actual item itself. Now that you know that, lets start packin’! This is how I package my items – now this is just a basic view, typically if I go to a Posh event (meet up/ poshfest/ spring fling) and Poshmark hands out some goodies, I tend to pass them along to my buyers. First I start with my supplies:
Right here I’ve got some tissue paper, clear scotch tape, and packing tape. I use the scotch tape to hold down some of the tissue paper when wrapping, because I like a clean looking wrapped item. If you don’t then to each’s own!
I always like to add a thank you card, and if I am selling quite a few items it’s difficult to handwrite every single card. So I like to have ones that I can add a small personalization to it but also get some information across as well. I printed the notes on to label paper and then just cut and stuck them to the actual thank you card, for me it saves time. If you are a person who likes to handwrite each one to give that more personalization to it, by all means, GO FOT IT. I personally choose to do it this way, but it’s all about how you want to come across to your audience. The packaging that I saw on this BCBG dress that I purchased came with a card that said to tweet or Instagram your purchase with a hashtag and to tag them and I thought it was cool, so I set up accounts for my blog so my buyers can do just that! Btw, I LOVE fashion quotes, so I add them to the envelope that I printed on a label. Before I printed on the actual envelope something along the lines of “To One Gorgeous Looking Girl” which I really liked, but the envelopes don’t absorb the ink too well so it wasn’t an option for the moment but it will be in the future! Also I add my business card too. If you’ve ever seen my closet on Poshmark you’ll notice that everything is in chevron. I liked it so much that I kind of ran with it, and added it to my business card (which I got for free for attending Poshfest 2013). I got them from moo.com which is really cool that they are bite sized and they are made from a harder paper than regular business cards. You can customize it however you want but I added some vital information in the event that a buyer needs to get ahold of me or even just to see that I have a freakin cool business card! You never know when they need to get ahold of you or just want to share what it looks like to other people. However you want to get people to notice you and your closet, I would totally do it!
I got these also from moo.com and these are awesome stickers you can create from any image. I’ll be using these in a bit, but I got the idea for using these during Poshfest when people were talking about how they package their stuff. Since my theme is chevrons, I stuck with the chevron stickers. HOT PRO TIP: Some Poshers I know look for small businesses who need more marketing, and will ask a small fee for shipping supplies, in exchange they add some of the companies marketing materials into the package. If you can do it, then more power to you. I personally don’t have the time with all the other stuff on my plate, but that is definitely an option for any of you!
First I start with the garment.
Wrap it nicely.
Add my stickers to add to the theme of my closet, my own personal touch.
Add my note, and add the other garments in this bundle.
Seal the box, and use the packaging tape to seal the label on and seal the box shut. I do like to recycle boxes that other companies send to me, and not just use use the free ones that I order through usps.com. But I primarily do use the USPS boxes, but for this example I just used a recycled one. So that’s pretty much it, feel free to add your own comments and feel free to tag me in some of your own ways of how you send out your items, I love get inspired! Before I show you some really great creative ways to send your packaging, here is a few pointers that I got about shipping and packaging: POINTERS
- When shipping out your garments make sure to be conscientious of the weight restriction. Poshmark allows up to 5 lbs, but if your bundle is 5 pairs of jeans plus a pair of boots, I would think twice about giving that stellar discount! Make sure to add on the additional amount for shipping on the listing price (minus PM 20%) so you don’t get stuck paying for the additional weight for shipping. If the weight would over exceed what it is on the label one of 2 things may happen: 1) They send it back or 2) They hold your package at the post office and you have to retrieve it, then pay the additional to send it out, or pay Poshmark to get a new label with the correct weight amount, print it, then re-stick it back on your package. Big task, not cost effective.
- Do NOT, I repeat do NOT wrap your packages in wrapping paper. Now you can wrap them in wrapping paper and then put it in another box and send it off, but wrapping paper, twine, tags, etc. rip off immediately during processing. And if your precious label is on that wrapping paper, those conveyor belts will rip it right off and now your package is lost! So wrap it up cute, but make sure it’s secure inside of another box that can take the destruction of those high powered conveyor belts!
- If you have Adobe pdf (not the reader the actual program) installed in your computer, there is a way to print 2 labels on one sheet. If you are trying to be cost effective, then printing one label per page, isn’t going to help your cause, so if there is a way for you to save a little bit of cost then do it! You can also do it on Microsoft Word if you have it, and add little Poshmark logo’s on the label, or if you have a blog then you can add it there too! For me, that’s in the works right now.
- Remember: People love free stuff, so if you got extra samples that you got from Sephora or you have some Poshfest left overs that you can share, then do it! It just adds an extra touch and keeps your buyers excited!
- Remember: There are ways to be cost effective and still have that same effect on your buyer, so stop by the Dollar Tree for supplies! You don’t need to spend an arm and a leg for packaging tape or sparkle! Get some basket crinkle and add it inside your package before you add in that necklace/ earrings box.
- Remember: Adding a thank you note has been standardized by practice, so if you don’t send one it’s not against the Posh law, but it is an expectation that people have become accustomed to. Use it to add special information, like your Instagram handle so people can follow you! Or start a hashtag trend!
- Need some extra cash for shipping supplies? Ask a local boutique or a start up clothing company that is looking for some additional advertising. Slip in their marketing material in your packages for a small fee and voila! You got some extra spending cash for tissue paper!
- If the item is of high quality, or sensitive to immense movement (i.e, leather, beaded detailing, fabric that can easily be scuffed) then make sure you wrap in a dust bag, if you have one, or tissue paper, or any material that can keep it from being damaged whilst traveling cross country.
- Use the USPS app to set up pick up times for your packages. It’s really useful if you promise to send out packages a certain day of the week to your buyers or if you run a tight schedule. I never recommend just leaving your packages on your doorstep because no one is above theft, but you can leave in a hidden area that you can indicate through the app where the mail carrier can find it and retrieve the packages while you are away!
- Getting USPS packing supplies is free but don’t get boxes through the app. Get them online at USPS.com and under the tab SHIP A PACKAGE select ‘SHIPPING SUPPLIES’. On the Left select PRIORITY MAIL and choose the shipping supplies you want for free! They even ship right to your door. Just make sure they aren’t they ones that say FLAT RATE on them (FYI if you order boxes through the app, the only ones that you can select are the flat rate ones, so do it online to get the correct boxes). Otherwise if your use the flat rate boxes, you’re paling another gamble with the Post Office!
As promised, here are a few examples of some stellar packaging:
If you have more pointers, then please share in the comments below! Thanks so much for reading I hope this helps and feel free to tag any newbies that are in need of some guidance or some people just looking for more information! I’d love to hear your stories and if you have some stellar packaging you’d like to show off go ahead and tag us on Instagram @healthygirlfashion and Twitter @healthygirlUS and we will retweet! Stay fashionable, stay healthy. -E